Variable data labels are labels where specific information changes from one label to the next, unlike static labels where all labels are identical.
This allows for customization and personalization of labels for various applications, such as asset tracking, product identification, and promotional campaigns.
Key features and example of Variable Data Labels:
Dynamic Content: They incorporate elements that vary from label to label, such as...
Consecutive numbers (serial numbers, product IDs)
Unique codes (barcodes, QR codes, EPCs, SSCCs)
Personalized information (names, addresses, promotional codes)
Lot and batch numbers
Date and time information
Country of origin or other product-specific details
Applications:
Inventory Management: Tracking products with unique serial numbers or barcodes
Product Identification: Distinguishing different products or product variations with unique codes or identifiers
Personalized Marketing: Creating unique labels for promotional campaigns or direct mail
Healthcare: Patient identification, medication labeling, and specimen tracking
Security: Incorporating security features like unique serial numbers or covert markings to prevent counterfeiting
Benefits:
Increased Efficiency: Automation of tasks like inventory management and order fulfillment
Reduced Costs: Grouping orders for different SKUs can lead to cost savings on labels
Improved Customer Engagement: Personalization can enhance customer experience and brand loyalty
Enhanced Security: Unique identifiers can help protect against counterfeiting
Prynt Group’s Variable Data Labels deliver extreme versatility and premium branding by allowing customization of numbers, wording, images, barcodes, 2D codes, and colors on a per-label basis.They simplify bulk yet personalized production—data can be imported via spreadsheet and labels printed sequentially or tailored to your exact needs.
